Big Hairy Audacious Goals

Snapped from wikipedia:

Google: Organize the world’s information and make it universally accessible and useful.
Google: Renewable Energy Cheaper than Coal.
Boeing: Bet the pot on the B-17, 707 and 747.
IBM: Commit to a $5 billion gamble on the 360; meet the emerging need of our customers.
Ford: “Democratize the automobile.”
Microsoft: “A computer on every desk and in every home.”
Motorola: Invent a way to sell 100,000 TVs at $179.95; Attain six-sigma quality; win the Baldridge Award; launch Iridiums.
Philip Morris: Slay Goliath and become the front-runner in the tobacco industry, despite the social forces against smoking.
Sony: Change the worldwide image of Japanese products as poor quality; create a pocketable transistor radio.
Disney: Build Disneyland – and build it to our image, not industry standards. To be the best company in the world for all fields of family entertainment.
Nokia Siemens Networks: Connecting 5 billion people by 2015.
Symbian: To become the most widely used operating system in the world.
Amazon: Every book, ever printed, in any language, all available in less than 60 seconds.
Amazon: Earth’s most customer centric company.
Jiin Joo: *still thinking*

What’s your Big Hairy Audacious Goal or BHAG?