3D Building Projection on Asian Civilization Museum

Rock NanoSome cool dudes I met from Rock Nano made this digital wall on the Asian Civilization Museum few days ago – it was too happening a week for me to see it live, but the video was quite telling too.

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Kudos to Chonglai and friends.

I think you really need the darkness to see the full effect – hope to see this technology / art form transform in an indoor stage experience, without paying for million dollar Musion, or live with the more mature Augmented Reality (thus having to experience it through a screen – as this video demonstrated in last week’s i.Luminate).

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Industry people tend to compare outdoor projection with the BMW @ Suntec projection – which perhaps due to the subject matter involved was more attractive to the layman. Perhaps what’s missing here is the investment to make such a show something meaningful (beyond just advertising). Right now it’s a bit like fireworks – lots of people outdoor, come together with some beverages served, and get entertained for only minutes. Maybe it takes too much effort to draw out the various 3D objects and models – maybe we need to start building tools around these things – which can take a surface, internalize into software, and allow designers to quickly design and publish, so that longer segments with stories and meaning and real life interaction with people can be part of the show.

Although one sad thing I learned when interacting with these experts is that a projection on MB Sands will not be possible due to the non-reflective surface of the window panes. Would have been cool to watch projections there. Would it be possible to make, say, Suntec’s entire ceiling (601 to 603 or 401 to 403) a big surface for projection?

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