{"id":383,"date":"2008-08-17T16:05:19","date_gmt":"2008-08-17T08:05:19","guid":{"rendered":"http:\/\/wp.jiinjoo.com\/?p=383"},"modified":"2008-08-17T16:05:19","modified_gmt":"2008-08-17T08:05:19","slug":"learn-about-writing-a-white-paper","status":"publish","type":"post","link":"https:\/\/wp.jiinjoo.com\/?p=383","title":{"rendered":"Learn about writing a White Paper"},"content":{"rendered":"<p>What is a White Paper? Here&#8217;s the long story on <a href=\"http:\/\/en.wikipedia.org\/wiki\/White_paper\" target=\"_blank\">Wikipedia<\/a> and <a href=\"http:\/\/www.stelzner.com\/copy-HowTo-whitepapers.php\" target=\"_blank\">Stelzner<\/a>.<\/p>\n<p>And here&#8217;s mine (the commercial type if you&#8217;re wondering):<\/p>\n<p><strong>What is a White Paper?<\/strong><\/p>\n<ul>\n<li>A <em>Pervasive<\/em> Document to: (i) Describe Problem, and (ii) Propose How to Solve Problem<\/li>\n<li>Is Objective and Educational in nature<\/li>\n<li>Purpose is to (i) Establish Thought Leadership, and (ii) Generate Sales Leads<\/li>\n<li>Ultimately to <strong>Help People Make Decisions<\/strong>!<\/li>\n<\/ul>\n<p><strong>Characteristics of a typical White Paper<\/strong><\/p>\n<ul>\n<li>Four (4) Types: (i) Technical &#8211; target engineers, (ii) Business Benefits &#8211; target decision makers, (iii) Hybrid &#8211; technical + business benefits, typically for lead generation, and (iv) Government &#8211; target government decision makers.<\/li>\n<li>Usually seen as a in-between of Magazine and Academic Paper<\/li>\n<\/ul>\n<p><strong>Tips for writing a White Paper<\/strong><\/p>\n<ul>\n<li>Address Problem, Challenges, Needs<\/li>\n<li>5 to 12 pages<\/li>\n<li>Education a top priority<\/li>\n<li>Avoid direct selling<\/li>\n<li>Say Benefits, not Features<\/li>\n<li>Avoid humor<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is a White Paper? Here&#8217;s the long story on Wikipedia and Stelzner. And here&#8217;s mine (the commercial&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-education","content-wrap"],"_links":{"self":[{"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=383"}],"version-history":[{"count":0,"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.jiinjoo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}